This project, created for an InDesign course, focused on developing a three-concept advertising campaign for both social media and print. I selected IKEA due to its strong brand recognition and reliability. For the campaign, I developed the theme “Make Room for...” under the broader concept of “Bring Home to Life,” inviting people to make space for what truly matters in their living environments. While “Bring Home to Life” emphasizes bringing energy into the home, the “Make Room for...” series highlights the values and moments that give this life meaning. The phrase was also explored beyond its spatial meaning, extending to a temporal context, encouraging people to make time for everyday life at home. As IKEA is a well-established corporate brand, I closely followed its existing visual identity. I referred to official brand guidelines and catalogs for elements such as typography, logo usage, color palette, and layout to ensure consistency across all campaign materials.